Privacy Policy

Last updated: 10 November 2026

Natifi (natifi.app) is run by Everbloom Services Pty Ltd (ACN 664 398 074), a company based in Victoria, Australia ("we", "us"). This policy explains what we collect when you use Natifi, why, who helps us run it, and the choices you have. If you have a question, email hello@natifi.app.

1. What we collect

Information you give us

  • Your email address and password (your password is stored scrambled; we never see it)
  • The name you choose to give us (optional), the country you live in and your first language
  • The sentences you submit to "Make it natural", practice checks and the free try-it box
  • Your saved phrases, saved conversations, Challenge progress and answers, and role-play scene progress
  • Reports you send with the flag button, and any note you add
  • Messages you send us by email

Information created when you use Natifi

  • When you joined, when you were last active, and the dates you confirmed your age and accepted these terms
  • Your plan (free or Core), and an invite code if you joined through a friend's share link
  • Basic technical information our providers log automatically, such as your IP address, browser and device type

Information from other services

  • Google: if you sign in with Google, Google shares your name and email address with us. We never see your Google password.
  • Stripe: if you subscribe to Core, Stripe handles your payment. We never see your full card number. We can see your plan, payment status, billing country and your card's brand and last four digits.

2. How we use your information

  • To run Natifi: create your account, rewrite your sentences, save your progress and play your lessons
  • To take payments and manage your subscription
  • To send emails you need, such as sign-up confirmation, password reset and receipts, plus a short series of onboarding emails about how to use Natifi
  • To keep Natifi safe: limit free use, prevent abuse and fix problems
  • To answer your questions and help with your account
  • To improve Natifi, for example by reviewing reported answers and seeing which features are used

We don't sell your personal information, and we don't use it for advertising. We don't send marketing newsletters. If we ever do, we'll ask for your consent first and every email will have an unsubscribe link.

3. How your text is processed by AI

Sentences you submit to "Make it natural", practice checks and the free try-it box are sent to Anthropic's Claude to create natural rewrites, hints and explanations. We send only what's needed to answer. Anthropic's commercial terms don't allow it to train its AI models on the content we send.

Lesson audio for the Challenge and role-play scenes is recorded in advance from Natifi's own scripts using ElevenLabs. None of your text is sent to ElevenLabs. The Listen button for your own sentences uses your browser's built-in speech feature, so that text is spoken on your device.

AI can make mistakes. If an answer seems wrong, unkind or unsafe, tap the flag to report it. Reports are seen only by the Natifi team.

4. The free try-it box

You can try Natifi on our home page without an account. To limit each visitor to 3 tries a day, we store a one-way scrambled code (a hash) made from your internet address. We don't store your sentence or your internet address itself.

5. Who helps us run Natifi

We share information only with the service providers we need, and only for the purposes above.

ProviderWhat they do for Natifi
SupabaseDatabase, sign-in and file storage (United States)
LovableHosts the Natifi website and app
Anthropic (Claude)Creates rewrites, hints and explanations
StripePayments and subscriptions
ResendSends account and onboarding emails
Google"Continue with Google" sign-in
ElevenLabsCreates lesson audio from Natifi's own scripts

We may also share information if the law requires it, to protect people's safety, or as part of selling or merging our business. In that case we'd tell you before your information came under a different privacy policy.

6. Where your information is stored

Natifi's database is in the United States, and our providers may process information in other countries where they operate. When your information leaves your country, we rely on these providers' contractual and security protections, such as the European Commission's Standard Contractual Clauses where they apply.

7. How long we keep it

We keep your information while your account is open. When you delete your account, we delete your profile, sentences, saved phrases, conversations, progress and reports from our database straight away. Copies can remain in our providers' backups for a short time before they're overwritten.

Some records are kept longer because the law or security requires it. Stripe keeps payment records for tax and accounting. We keep a log of actions our team takes in the admin area.

8. How we protect it

All connections to Natifi are encrypted (HTTPS). Your data is stored in a database that only lets your own account read it. Your plan and Challenge progress can only be changed by Natifi's servers, not from your browser. Our admin area needs two-step sign-in. No system is perfectly secure, but we work to protect your information and will tell you and the relevant authorities about a serious data breach as the law requires.

9. Cookies and browser storage

Natifi uses your browser's storage only for things the app needs, such as keeping you signed in and remembering small settings. We don't use advertising cookies or cross-site tracking. If we add analytics or advertising tools in future, we'll update this policy first and ask for consent where the law requires it.

10. Your rights

Wherever you live, you can:

  • See your data: ask for a copy of the information we hold about you
  • Correct it: change your name, country and language in Settings, or ask us to fix anything else
  • Delete it: delete your account any time in Settings → Danger zone → Delete my account, or ask us
  • Take it with you: ask for your data in a common file format
  • Object or restrict: ask us to stop or limit some uses of your data

Email hello@natifi.app from the address on your account. We'll reply within 30 days. We may need to confirm it's really you first.

11. Extra rights by region

Australia. We handle personal information in line with the Australian Privacy Principles. If you're unhappy with how we've handled a complaint, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).

European Union and United Kingdom. Under the GDPR and UK GDPR, Everbloom Services Pty Ltd is the controller of your information. We use it because it's needed to provide the service you signed up for (contract), to keep Natifi secure and improve it (legitimate interests), to meet legal duties such as tax records (legal obligation), and, where we ask, with your consent, which you can withdraw at any time. You can complain to your local data protection authority.

California. We don't sell or share personal information for advertising. You have the right to know what we collect, to delete it and to correct it, and we won't treat you differently for using these rights.

12. Age

Natifi is for adults aged 18 and over. We don't knowingly collect information from anyone under 18. If you think someone under 18 has an account, email hello@natifi.app and we'll delete it.

13. Changes to this policy

If we change this policy, we'll update the date at the top. If the change is important, we'll also tell you by email or in the app before it takes effect.

14. Contact

Everbloom Services Pty Ltd (ACN 664 398 074), Victoria, Australia. Email: hello@natifi.app. Website: natifi.app.